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I am a CAIA charterholder and I can tell you that it does get noticed, but as of now it tends to get the most notice in very specific cities (I live in Boston and you see it everywhere…not so much out west), and it’s definitely a case where some firms value it much more than others.
I look at it like getting in on the ground floor–like any major designation, it’s only going to get more difficult to attain over time (remember when the CFA pass rates were approaching 60% about 10-15 years ago? Good luck with that now) so as the interest and membership increases, and this one’s picking up pretty rapidly IMO, it’s going to be one of those things you wish you did between bouts of CFA exams so to me, it’s definitely worth pursuing.
My $.02