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These are great tips.
My very first job, I did not negotiate really at all. When I later realized my value and what others are paid, I saw my mistake in not negotiating. This left me feeling fairly negative about my job.
Something to keep in mind is to assess your own motivations/emotions about the issue, as that can hamper the process. It seems people are either greedy or fearful going into this kind of process.
If you’re being greedy it’ll come through and the person you’re talking to may be resisting that feeling they get from. You can negotiate a big salary without greed or a feeling of entitlement being the motivation.
Being fearful can come from a lot of directions, but one key thing to combat that is to realize that your salary is a mutually beneficial agreement. Your salary should adequately compensate and motivate you to perform and in return your employer receives the benefits of your efforts. I like what Sophie said, its a partnership.