This is an article from the CFA Institute Career Guide, featured here with kind permission from the CFA Institute. You can obtain the full Career Guide for free here.
The days of finding a job by scouring newspaper ads and company websites, signing up with multiple headhunting agencies, and sending out a stream of tailored CVs to prospective employers are over. If you have an online profile on a professional social media site, chances are that recruiters will contact you to apply for particular roles instead of you contacting them.
“Over the past four years, the percentage of quality hires sourced from social professional networks has increased 73%,” says Eric Yee, head of Talent Solutions for Hong Kong, Macau, and Taiwan at LinkedIn. “We highly recommend for CFA charterholders to leverage LinkedIn; be online and engage in conversations.”
Eric’s recommendation is backed up by the company’s latest findings in its 2014 Global Recruiting Trends report. Based on a survey of 4,125 employers in 31 countries and 14 industries, the report finds that social professional networks, such as LinkedIn, are the fastest-growing source of quality hires globally and that 37% of recruitment leaders worldwide say that social and professional networks are the most essential and long-lasting trend in recruiting for professional roles.
It is easy to see why online recruitment has taken off to such an extent. For recruiters, searching for suitable candidates with specific skills or experiences on such sites as LinkedIn is faster, cheaper, and easier than waiting for candidates to apply and then trawling through reams of individual CVs. And for candidates, LinkedIn has dramatically streamlined the job search process, with just one online presence to perfect, update, and monitor.
But how do you stand out from your peers and competitors? We asked Eric and Shamni Wainwright, managing director of the recruitment firm Michael Page Hong Kong, for their advice on how to get the best out of your LinkedIn profile.
Do learn from experts within the finance industry.
Check out LinkedIn Pulse’s news dashboard and In uencer posts for the top daily headlines, join groups, and follow new industry-specific “channels.”
Do build your online network.
Do include a strong headline in your LinkedIn profile.
Do become a thought leader.
Do build a personal brand by listing your professional skills and expertise.
Do include a good photo.
Impressions count, so ensure you add an impactful corporate photo to enhance your pro le. Remember, not too social and not too cheesy, as the purpose is to convey yourself as a professional.
Do work on networking.
Do list your qualifications, especially your CFA designation.
Do be proactive.
Research the online presence of companies where you want to work, including their LinkedIn pages.
You may apply directly for the vacancies posted on company pages.
Don’t omit the details.
LinkedIn members are 12 times more likely to be viewed for potential opportunities if one or more positions are listed, and profiles with a photo are 7 times more likely to be viewed.
“Ifa member’s profile is incomplete, they are missing out on career opportunities. If a member only includes their most recent position on their profile, they appear to have only six months of experience to a search engine.”
Don’t cross the public–private line.
“Be succinct and to the point. Ensure you highlight your technical competency within the nance or accounting eld by featuring the most relevant experience you have gained, such as IPO experience.”
Don’t forget the personal.
Don’t be too radical with your comments.